The Jessica Simpson Collection is a fashion line consisting of clothing and other items for juniors and women. Besides clothing the brand also includes shoes, accessories, handbags, fragrances and sunglasses.
Jessica Simpsom Maternity Line
In 2006 the brand initially launched as a shoe collaboration, with co-founder Vince Camuto from Nine West. Simpson began adding on, due to the collections success, which resulted in the brand's current 22 different licenses.
The brand is carried in 650 department stores across the United States as of December 2010, including Belk, Dillard's and Macy's. In 2010 the collection became the top selling celebrity clothing empire by earning $750 million.
Currently the brand is being predicted to break $1 billion, which would make it the very first celebrity owned clothing line in history to earn $1billion in annual sales.
In February 2011 Simpson told New York magazine the reason for her brand's success. "When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style."
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